The Story

Every day is a chance to connect with someone. Some connections are small. Some are huge. Whatever the connection, it affects how we feel.

There is an intrinsic paradox to happiness, which is this: Making other people happy makes us happy, but we can’t know that for it to work.

With all that in mind, we aimed to create a simple way to deliberately connect to the people around us; doing more to engage them in a shared positive experience.

Happiness cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself.  -Viktor Frankl

One thing we don’t usually forget is a compliment from a stranger. Remember the time that someone came up to you and complimented your shoes? How about the time someone noticed your favorite shirt?

A compliment from a stranger stands out in our memory. Why? Because it’s unsolicited and it’s coming from someone who has nothing to gain from you feeling good about your shirt; your shoes; your hair; yourself.

There it is. It’s a near effortless version of the happiness paradox.

We printed some compliments on cards and tried it out. It worked. It felt great. People lit up when they got one. We had to make more. That simple.

Now it’s your turn.

Take your focus away from the electronic dopamine drip that gets you more ‘likes’ or ‘followers’ and instead, look up at the people around you and make a real connection.